Indian Online Grocery Market Trends, Size, Share, Growth Rate & Industry Outlook 2025-2033

According to the latest report by IMARC Group, titled "Indian Online Grocery Market Report by Product Type (Food Grains, Bread, Bakery and Dairy Products, Fruits and Vegetables, Personal Care, Dry and Baking Products, Household Products, Beverages, Meat and Meat Products, and Others), Payment Method (Online, Cash on Delivery), Platform (App-based, Web-based), and Region 2025-2033," the report presents a thorough review featuring the Indian Online Grocery Market trends, growth, share and research of the industry.

Market Size & Future Growth Potential:

The Indian online grocery market size reached USD 11.4 Billion in 2024 and expects the market to reach USD 96.3 Billion by 2033, exhibiting a growth rate (CAGR) of 25.38% during 2025-2033.

Latest Market Trends:

The market is experiencing remarkable momentum as internet penetration deepens across urban and semi-urban areas, with smartphone adoption now reaching previously untapped consumer segments. The convenience factor has become paramount for time-pressed urban professionals and families who are increasingly prioritizing doorstep delivery over traditional store visits. This shift has been particularly pronounced in metropolitan cities where traffic congestion and long working hours make physical grocery shopping less practical.

The quick commerce revolution has fundamentally transformed consumer expectations, with delivery timelines shrinking from days to mere minutes. Major players are now competing on speed, with 10-30 minute delivery windows becoming the new standard through strategically located dark stores. This has created a new shopping behavior where consumers make multiple small purchases throughout the week rather than one large weekly shopping trip.

Price competitiveness and promotional offers continue to drive customer acquisition, with platforms offering substantial discounts, cashback rewards, and loyalty programs to build sticky customer relationships. The availability of diverse payment options, including cash-on-delivery, digital wallets, and buy-now-pay-later schemes, has democratized access to online grocery platforms across different income segments. Fresh produce and daily essentials are now being delivered with assured quality guarantees, addressing earlier concerns about product freshness and authenticity that had held back market adoption.

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Market Scope and Growth Factors:

The scope of the Indian online grocery market is expanding rapidly as digital commerce penetrates deeper into tier-2 and tier-3 cities, where rising disposable incomes and improving internet infrastructure are creating new growth corridors. The market is witnessing a fundamental shift in consumer behavior, with younger demographics showing strong preference for app-based shopping experiences that offer personalized recommendations, saved shopping lists, and one-click reordering features.

The integration of advanced technologies is reshaping the operational landscape, with artificial intelligence powering demand forecasting, inventory management, and route optimization to enhance delivery efficiency. Hyperlocal fulfillment models are gaining traction, enabling platforms to source products from nearby stores and warehouses, reducing delivery times while supporting local businesses and supply chains.

The product mix is diversifying beyond traditional grocery staples to include premium and specialty items, organic products, imported goods, and ready-to-cook meal kits, catering to evolving consumer preferences and dietary trends. Private label brands launched by online platforms are gaining consumer trust and offering better margins, while partnerships with FMCG companies ensure comprehensive product availability across categories.

Infrastructure development remains crucial, with significant investments flowing into warehouse automation, cold chain logistics, and last-mile delivery networks to ensure product quality and timely fulfillment. The emergence of subscription-based models and membership programs is creating predictable revenue streams while enhancing customer retention through exclusive benefits and priority access to products and delivery slots.

Recent News and Developments:

• Quick commerce has emerged as the dominant force in India's online grocery sector, accounting for approximately two-thirds of all e-grocery orders, driven by consumer demand for ultra-fast delivery of daily essentials.

• Zepto has demonstrated explosive growth trajectory, reporting revenue expansion exceeding 1,000 percent, positioning itself as a formidable competitor in the quick commerce space with aggressive dark store expansion across major cities.

• Amazon India is preparing to launch its quick commerce service called "Tez" targeting delivery windows of 15-30 minutes, marking the e-commerce giant's first global foray into ultra-fast grocery delivery.

• BigBasket has pivoted toward the quick commerce model, reporting monthly gross sales surpassing Rs 900 crore through its rapid delivery operations while maintaining its traditional scheduled delivery service.

• Swiggy Instamart, Blinkit, and Zepto collectively command over 80 percent market share in the quick commerce segment, with intense competition driving infrastructure investments and geographical expansion.

• Traditional e-commerce platforms Flipkart and Amazon are intensifying their focus on grocery categories, launching dedicated apps and services to capture market share from specialized grocery platforms.

• Dark store networks are expanding exponentially across metro cities, with leading players establishing hundreds of micro-warehouses strategically located to enable sub-30-minute deliveries to customers.

• The industry is witnessing significant venture capital and private equity inflows, with quick commerce startups raising substantial funding rounds to finance their rapid expansion and technology investments.

Comprehensive Market Report Highlights & Segmentation Analysis:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest online grocery market share in India. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Segmentation by Product Type:

• Food Grains

• Bread, Bakery and Dairy Products

• Fruits and Vegetables

• Personal Care

• Dry and Baking Products

• Household Products

• Beverages

• Meat and Meat Products

• Others

Segmentation by Payment Method:

• Online

• Cash on Delivery

Segmentation by Platform:

• App-Based

• Web-Based

Segmentation by Region:

• North India

• East India

• West India

• South India

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Some of the major players in the market include:

• Amazon.com, Inc

• Bigbasket (Supermarket Grocery Supplies Pvt Ltd)

• Blink Commerce Private Limited

• Flipkart Internet Private Limited

• JioMart (Reliance Retail Limited)

• Nature's Basket

• Swiggy Instamart

• Zepto Marketplace Private Limited

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/indian-online-grocery-market

Key highlights of the Report:

• Historical Market Performance

• Future Market Projections

• Impact of COVID-19 on Market Dynamics

• Industry Competitive Analysis (Porter's Five Forces)

• Market Dynamics and Growth Drivers

• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

• Market Ecosystem and Value Creation Framework

• Competitive Positioning and Benchmarking Strategies

Major Advantages of the Report:

• This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.

• Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.

• The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.

Why Choose IMARC Group:

• Extensive Industry Expertise

• Robust Research Methodology

• Insightful Data-Driven Analysis

• Precise Forecasting Capabilities

• Established Track Record of Success

• Reach with an Extensive Network

• Tailored Solutions to Meet Client Needs

• Commitment to Strong Client Relationships and Focus

• Timely Project Delivery

• Cost-Effective Service Options

Note: Should you require specific information not included in the current report, we are pleased to offer customization options to meet your needs.

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