India Bags Market Outlook 2025-2033: Size, Share, Growth Rate, Analysis, Forecast Report
As indicated in the latest market research report published by IMARC Group, titled "India Bags Market Report by Product Type (Backpacks, School Bags, Drawstring Bags, Handbags, Wallets & Purses, Duffle & Gym Bags, Sling & Crossbody Bags, and Others), Material Type (Polyesters, Nylon, Leather, Cotton Canvas, and Others), Distribution Channel (Store-Based, Supermarkets & Hypermarket, Convenience Stores, Specialty Stores, and Others), End User (5 to 12 Years, 13 to 19 Years, and 20 Years & Above), and Region 2025-2033," this report provides an in-depth analysis of the industry, featuring insights into the market. The report presents a thorough review featuring the India bags market outlook, share, trends, and research of the industry.
Market Size & Future Growth Potential:
The India bags market size reached USD 1.16 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.62 Billion by 2033, exhibiting a growth rate (CAGR) of 3.77% during 2025-2033.
Latest Market Trends:
The India bags market is experiencing dynamic growth driven by several interconnected factors that are reshaping consumer preferences and buying behaviors. Urbanization continues to accelerate across the country, bringing with it lifestyle changes that directly impact how people view bags—not just as functional items but as fashion statements and status symbols.
Rising disposable incomes have fundamentally transformed the market landscape. More Indian consumers now have the purchasing power to invest in premium and designer bags for work, travel, and daily use. The trend toward aspirational buying has gained significant momentum, with social media and celebrity endorsements playing a crucial role in influencing purchase decisions. Fashion-forward consumers are increasingly seeking stylish, functional, and durable options, from casual backpacks and sling bags to luxury handbags.
The premiumization trend is particularly notable in the luggage and handbags segments. In December 2024, Snitch, a prominent men's fashion brand, expanded into the bags category with a premium line designed to combine functionality with style, specifically targeting modern, fashion-forward men. This move reflects the growing demand for personalized and limited-edition collections that cater to affluent consumers who value both quality and aesthetics.
E-commerce has emerged as a game-changer for the bags industry, making branded and designer products more accessible than ever before. Online platforms have democratized access to a wider variety of styles, materials, and price points, allowing consumers from smaller cities to purchase products that were previously available only in metropolitan areas.
Travel and mobility trends are also fueling market expansion. With more Indians traveling for both leisure and business purposes, the demand for quality luggage, travel bags, and multipurpose backpacks has increased substantially. Corporate gifting has become another important driver, with companies investing in quality bags as gifts for employees and clients, further expanding the market's reach across different consumer segments.
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Market Scope and Growth Factors:
The scope of the India bags market is expanding rapidly as manufacturers and retailers recognize the evolving needs and preferences of a diverse consumer base. The market encompasses multiple product categories, from everyday school bags to premium leather handbags, each serving distinct consumer segments with unique requirements.
One of the most significant growth factors is the government's regulatory push toward sustainability. India has implemented stringent regulations on single-use plastics, including comprehensive bans and penalties that have accelerated the shift toward eco-friendly alternatives. In January 2025, the Rashtriya Swayamsevak Sangh (RSS) launched the "One Plate, One Bag" campaign to promote the use of cloth bags at major religious gatherings, aiming to eliminate plastic bags from such events. The campaign distributed cloth bags, steel plates, and glasses to ensure plastic-free environments at large-scale gatherings.
The regulatory framework continues to evolve, with new compliance requirements coming into effect. From July 1, 2025, all plastic bags and multilayered packaging must carry a barcode or QR code, making every package traceable and compliant. Violators face substantial penalties, including fines up to Rs. 1 lakh or up to 5 years imprisonment for breaking India's single-use plastic ban, with repeat offenders facing even stricter consequences.
This regulatory environment has catalyzed innovation in sustainable materials and designs. Consumers and businesses are increasingly adopting biodegradable, cloth, jute, and recycled-material bags, creating substantial opportunities for sustainable brands. In April 2023, Rashki, a sustainable fashion business, partnered with Atma Leather to create what were claimed to be India's first banana leather bags, showcasing the innovative approaches brands are taking to meet environmental demands.
Corporate social responsibility (CSR) initiatives by major retailers and brands have further amplified the push toward reusable and environmentally friendly bags. Growing awareness of climate change and sustainability has significantly influenced consumer preferences, with increasing demand for ethically sourced and durable materials. Brands investing in green innovations—such as plant-based or upcycled materials—are gaining traction in both urban and rural markets.
The digital transformation of the retail landscape has broadened market accessibility and reach. Online platforms have made it easier for emerging brands to connect with consumers, while also enabling established brands to expand beyond traditional brick-and-mortar limitations. This digitalization has been particularly beneficial for specialty and niche segments, allowing them to find and serve their target audiences more effectively.
Comprehensive Market Report Highlights & Segmentation Analysis:
Segmentation by Product Type:
Backpacks
School Bags
Drawstring Bags
Handbags
Wallets & Purses
Duffle & Gym Bags
Sling & Crossbody Bags
Others
Segmentation by Material Type:
Polyesters
Nylon
Leather
Cotton Canvas
Others
Segmentation by Distribution Channel:
Store-Based
Supermarkets & Hypermarket
Convenience Stores
Specialty Stores
Others
Segmentation by End User:
5 to 12 Years
13 to 19 Years
20 Years & Above
Regional Coverage:
North India
South India
East India
West India
Competitor Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing:
Market structure
Key player positioning
Leading strategies for success
Competitive dashboard
Company evaluation quadrant
Recent News and Developments:
December 2024: Snitch, a leading men's fashion brand, launched a premium bags collection designed to meet the needs of modern, fashion-forward men, combining functionality with style and filling a gap in the men's accessories market.
January 2025: The Rashtriya Swayamsevak Sangh (RSS) inaugurated the "One Plate, One Bag" campaign in Sector 18 on the Old GT Road to replace plastic bags and disposable items. Cloth bags, steel plates, and glasses were distributed at the Maha Kumbh to ensure the world's largest religious gathering remains plastic-free.
July 2025 (Upcoming Regulation): The government will enforce mandatory barcode or QR code requirements on all plastic bags and multilayered packaging, making every package traceable and compliant with sustainability regulations.
April 2023: Rashki, a sustainable fashion company, collaborated with Atma Leather to produce India's first banana leather bags, showcasing innovation in eco-friendly materials.
Rail Travel Growth: Indian Railways reported approximately 715 crore passengers traveled between April 2024 and March 2025, driving demand for durable travel bags and luggage solutions across different price segments.
Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/india-bags-market
Key highlights of the Report:
Historical Market Performance
Future Market Projections
Impact of COVID-19 on Market Dynamics
Industry Competitive Analysis (Porter's Five Forces)
Market Dynamics and Growth Drivers
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Market Ecosystem and Value Creation Framework
Competitive Positioning and Benchmarking Strategies
Major Advantages of the Report:
This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.
Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.
The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.
Why Choose IMARC Group:
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Note: Should you require specific information not included in the current report, we are pleased to offer customization options to meet your needs.
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